Cash is a major challenge to e-commerce-Jumia boss



The major challenge of electronic commerce has been identified as raw cash in circulation, which is a great disconnect that is defeating reasons for online platform in the country.
This was revealed at the weekend by the Chief Executive Officer, Jumia Africa Market,Mr Sefik Bagdadioglu, while throwing more light why Jumia absolved kaymu, a subsidiary online platform.

According to him, system was created to maximize online experience but many people still prefer the physical contact with me rather than using electronic payment to do all necessary transactions.

nfrastructure and logistics are on-going battle that should be solved because Nigerians love cash on delivery but we pray that in the next two to three years, Nigeria will be a total cashless society”.


He however ,lamented that economic climate has slowed down sales, while hoping that policies more friendlier for business operations in the country.
Bagdadioglu,  however, assured that the merger has not changed the operational perspectives nor has there been any job loss but rather the company is improving, learning as well as improvising via technology.

He disclosed that the merger would also boost the marketshare, while the company becomes. More customer service focussed with great strategy.

The Jumia Africa market boss further added that the online platform has displaced the traditional media, while recalling that it used to be a weekly market days some years back, before shopping malls came on board and now the online platforms.

He noted that in a not too far distance,there would be more digital natives and e-customers because many now prefer to order online with their androids phones. Adding that a Memoradum of Understanding (MoU) ,has been signed to train Small and Medium Enterprises (SMEs), which would translate to job creation.

Tom Lori Published by Tom Lori

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