FCMB promos: Turning loyal customers to millionaires

                      


When First City Monument Bank (FCMB) set-out to execute its 30th anniversary promo, it did not fully appreciate the social responsibility value the exercise would present as a life-saving and changing opportunity. What an observer described as an intervention has directly provided a platform, which ministered timely aid to Nigerians, including the underprivileged beyond gender, religious and geographical location and limitation. While a business-minded critic would have been calculating the numbers in terms of returns to the bottom-line to the institution, men and women who never in their wildest dreams expected to become millionaires and Sport Utility Vehicle (SUV) owners so soon and in this era of harsh economic difficulty have  thanked their stars,

 His first reaction to Daily Sun’s question on the matter was to exclaim: “Wao”, and then he added: “Any time I am driving round in this vehicle now, people always stop to admire me. Some people wonder whether it is real; I tell them yes, it is real.
“Even when I broke the news to my wife, she asked me if I was dreaming. I told her I was not dreaming. In fact, we even drove the car to the church yesterday for people to see it,” he told Daily Sun in an interview.
Temidayo, who operates in the oil and gas sector of the economy, described the process that saw him and five others winning SUVs for their decision to bank with FCMB as very transparent, urging the bank to sustain the promo and its good banking practices. Other beneficiaries include Dangero Adamu from Kebbi, Udo-Afa Gabriel Udoh in Calabar, Ajitena Saidat Mojirike in Ibadan; Unuarhe Onovughe Francis in Warri as well as Abubakar Adamu from

 The bank has said that beyond the various prizes it provides winners, the promo also presents an opportunity to encourage savings culture, financial inclusion and ultimately empower customers.
“We have more positive offerings in various developmental stages for our customers. We therefore urge the general public to seize the opportunity of the current promotion to commence a relationship with us so as to benefit from our various rewarding and empowering initiatives,” Mr. Olu Akanmu, who drives the Retail Division at FCMB reiterated.

With the first draws of FCMB Millionaire Promo Season 3 around the corner, the bank’s customers are excited as many look forward to emerging winners. This season, which runs till November 2016, is open to customers, to non-customers of FCMB and members of the public who can open accounts with the bank with specified amount saved. This deliberate corporate social responsibility exercise, as informed by an official of the bank, is one of the ways FCMB adds to the nation’s socio-economic development.
For the current promo, individuals would need to increase their savings account balance by N50,000 and maintain it for 30 days to stand a chance of becoming one of the four customers to go home with N2 million each at the grand draws. Or  customers can increase their savings accounts by N10,000 and maintain it for 30 days to stand a chance of becoming one of the 12 customers to go home with N1 million each or any of the consolation prizes at the regional draws.

Tom Lori Published by Tom Lori

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